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Orange launched on April 28th 1994, with an ambitious aim - to change the way we communicate with each other. As the fourth company to enter a crowded marketplace, it needed to do things radically differently. By talking in a language people could understand and offering innovative products and services, such as per second billing, Orange put its customers first and left the competition playing catch up. Orange Group serves more than 130 million customers in five continents In June 1996 Orange plc became the youngest company to enter the FTSE-100, valued at 2.4 billion. And by July 1997 Orange had gained one million customers. Since then they have gone from strength to strength, becoming the UK's fastest growing mobile communications company and expanding internationally in countries as diverse as Hong Kong and Israel. Today, the Orange brand is one of the most powerful in the world, and the Orange Group serves more than 175 million customers in five continents. It is the number three mobile operator in Europe and number one provider of broadband Internet services. It's come a long way since launching from its Bristol HQ in 1994.