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Vodafone made the UK's first mobile call at a few minutes past midnight on 1 January 1985. Within fifteen years, the network was the largest company in Europe and the largest of its kind anywhere in the world. By the turn of the century, almost every second UK citizen had a mobile and a third of them were connected to Vodafone. The Vodafone story is one of investment, innovation and award-winning customer service. Above all, its one of growth and the ability to deliver the tremendous benefits of mobile communications, not just in the UK but worldwide.